• Adaptez votre leadership

    à l'ère digitale

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  • Intelligence artificielle, génération Y, ubérisation, nouveaux modèles économiques, big data, transition énergétique, robotisation, ...

    Quel impact pour votre business? Comment tirer parti de la transition numérique? Quel mode de management adopter?

    Comment suivre? Que lire?

    Nous éclairons votre parcours dans la transformation numérique

    Comment ?


    Nous décryptons l'actualité, les blogs et les livres en un format unique et efficace, pensé pour les décideurs


    Nous rassemblons les meilleurs experts lors de conférences inspirantes et interactives


    Nous organisons des formations pour développer les nouvelles compétences indispensables à l'ère digitale

  • Intéressé?

    Inscrivez-vous à notre newsletter, c'est gratuit!

    Concrètement, chaque mois, vous recevez notre newsletter comprenant:

    • la sélection des meilleurs articles sur la transition numérique;
    • un avis éclairé sur un sujet du moment;
    • le livre à ne pas manquer et ce qu'il faut en retenir.
  • Pourquoi?

    La transformation numérique est bien plus large que la digitalisation des processus d'une entreprise. Il s'agit de re-penser le modèle d'affaires de celle-ci à la lumière des nouveaux usages qu'apporte la technologie. En réalité, il s'agit plus d'une adaptation que d'une transformation. Cette adaptation concerne tous les départments; des Ressources Humaines à l'Informatique en passant par le service Clients. Afin d'entamer cette transition, les décideurs ont donc besoin de comprendre les implications et potentiels de ces technologies et usages. Pour s'adapter à l'ère numérique, les décideurs doivent donc: Savoir - Comprendre - Appliquer.


    Mais entre l'infobésité, le manque de temps et la mulitplication des sources d'informations, les décideurs ne disposent souvent pas des ressources nécessaires pour développer une vision éclairée.

    Notre mission

    Inspirer les décideurs pour accélérer l'adaptation numérique des entreprises, des métiers et des organisations.

  • Darwinisme numérique

    “Les espèces qui ont survecu ne sont pas les plus fortes ni les plus intelligentes mais celles qui ont su s'adapter"

  • A propos de nous

    Nous sommes un collectifs d'experts passionnés par la révolution que nous vivons:

    la Transformation Numérique

    Aurélie Couvreur, Strategy Wizard at Digitaly

    Aurélie Couvreur

    Strategy Wizard

    I love shaking common sense and creativity to deliver the most efficient strategy and uncover new (growth) opportunities in a digital world. Marketing Strategist. Startup coach. Lean coach. Follow me on:

    LinkedIn  Slideshare Speakersbase

    Sébastien Arbogast, Futurologist

    Sébastien Arbogast


    As a developper and a Blockain expert, I help people and businesses to focus their efforts and investments on innovations that really matter.

    Future. Blockchain.

    Follow me on:

    LinkedIn ChainSkills Medium Speakersbase

    Diane Vanderschrick, Experience Guru at Digitaly

    Diane Vanderschrick

    Experience Guru

    As customer loyalty is build on the experience your company offer, I focus on customer experience and marketing automation to outpace competition and develop your business .

    Follow me on:


    Diane Vanderschrick, Experience Guru at Digitaly

    Alain Leroy

    CIO/CDO ad Interim

    Passionate about digital technologies and how they relate to businesses and humans.


    Digital Transformation. Artificial Intelligence.

    Follow me on:


  • Une question? Contactez-nous

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Owner and Data Controller
Serendipities SPRL - Avenue Royale 35 - 1330 Rixensart 
aurelie.couvreur (a) serendipities.be

Types of Data collected
Among the types of Personal Data that this Application collects, by itself or through third parties, there are: first name, last name, email address, Cookies and Usage Data.
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.
Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools – by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.
Users are responsible for any third-party Personal Data obtained, published or shared through this Application and confirm that they have the third party's consent to provide the Data to the Owner.

Mode and place of processing the Data

Methods of processing
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Legal basis of processing
The Owner may process Personal Data relating to Users if one of the following applies:
Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
processing is necessary for compliance with a legal obligation to which the Owner is subject;
processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.
In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.

Retention time
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.
Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.
The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The purposes of processing
The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Contacting the User, Analytics and Interaction with external social networks and platforms.
Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.
Detailed information on the processing of Personal Data
Personal Data is collected for the following purposes and using the following services:

Personal Data collected for the following purposes and using the following services:
	Google AnalyticsPersonal Data: Cookies and Usage Data
	Contacting the User
	Contact form and Mailing list or newsletterPersonal Data: email address, first name and last name
	Interaction with external social networks and platforms
	Facebook Like button and social widgetsPersonal Data: Cookies and Usage Data
The rights of Users
Users may exercise certain rights regarding their Data processed by the Owner.
In particular, Users have the right to do the following:
Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User's consent, on a contract which the User is part of or on pre-contractual obligations thereof.
Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.
Details about the right to object to processing
Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.
How to exercise these rights
Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.
Additional information about Data collection and processing
Legal action
The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.
Additional information about User's Personal Data
In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.
System logs and maintenance
For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) use other Personal Data (such as the IP Address) for this purpose.
Information not contained in this policy
More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.
How “Do Not Track” requests are handled
This Application does not support “Do Not Track” requests.
To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.
Changes to this privacy policy
The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. 

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.